Can Someone Explain Why I Need To Care About Thunderbolts?

(Image Credit: Disney)

Why are we marketing Thunderbolts to cinephiles? The whole reason superhero films are so widely loved is their mass appeal, and for them to suddenly be rebranded as something “smart” feels like a bit of a misstep. Is anyone actually clamoring for a superhero movie that's indie in its tone? Or is this just a marketing angle designed to appeal to a demographic that doesn't even want to see another superhero movie to begin with?